New Year’s Resolutions For Your Small Food Business

Review (and edit) your business plan

Every small business should have a plan in place to help guide growth. And there’s no better time to review your plan than the beginning of the new year.

Try something new

Not every product is going to be a hit and not every marketing method is successful. Instead of focusing your energy on trying to improve things that aren’t working, it might be time to move on to bigger and better things.

Catch up on industry trends

Especially in the food industry, trends come and go extremely quickly. The new year is a great time to research up and coming trends and see if they align with your business. Is there an ingredient that’s predicted to be popular in 2019 (CBD anyone?). This could be the perfect opportunity to research new product creation.

Promote consistently

Make it a habit of promoting your brand on a regular basis. Use the new year as an opportunity to form a well thought out marketing plan (or to improve on your old one) so that promoting never falls to the bottom of your to-do list again.

Grow your digital presence

While social media is a great place for marketing, it’s also the perfect place to grow your brand awareness and create a dedicated following. Engaging with the public regularly and posting updates on a continuous basis is the key to effective social media use.

Delegate

As a small business owner, it’s easy to get into the rut of trying to do everything yourself (your business is a reflection of you after all). But getting caught up in every little aspect can stall your growth and cause you to burn out.

Go over your expenses

Running a business is costly. Whether it’s cash needed to manufacture products, or the run of the mill expenses that pop up, having a thorough understanding of where your money is going is a must.

Get feedback

The opinions of your customers are one of the most invaluable tools at your disposal when growing your business — after all, they are the ones buying the products! Sending out customer surveys or engaging your audience on social media can give you insight into your customer’s desires and issues, and help you improve your current products or get ideas for new ones.

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