Keeping Your CPG Food Brand Hyper-Relevant in the Era of Personalization

Consumers shopping in a grocery store
  • Consumers are looking for food products that can serve them in more ways than one. Placing functional ingredients (like prebiotics and probiotics) at the forefront of your branding will draw consumers to your offerings. B.T.R. Bar is one of the many emerging brands answering this call: their packaging dawns the keywords “superfoods” and “adaptogens” and each SKU is aptly named with value-added benefits “ENERGY,” “RECHARGE,” and “BLISS.”
  • As consumers grow more skeptical of ultra-processed foods and unpronounceable ingredients, the need for healthier, diet-specific products increases. Vegan, plant-based, paleo, keto, gluten-free, and grain-free are all buzz-worthy labels to consider incorporating into your labeling.
  • When possible, take advantage of showcasing your product as locally-made. Consumers feel more tied to brands that produce good quality, sustainable food in their area.
  • Food is no longer simply a means to satiate hunger and provide energy. Food has taken on a role as a healer, is used to target and remedy specific ailments, and is marketed in ways to help optimize overall health and wellness. To remedy a cold, consumers much rather consume an immune-boosting juice shot, like those offered by Pulp Story, than take an over-the-counter supplement.

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