How to Successfully Sell at Farmers Markets (And Why They’re Perfect for Small Businesses!)

For many small food businesses, opening a booth at a farmers market is a cost-effective first step into the world of retail. But to make it a successful experience preparation is key. Here is a quick guide to help your time at the farmers market run smoothly.

Come prepared

Here are a few important things to keep in mind before signing up to become a vendor.

Vendor Fees

While the fees can add up over time, selling at farmers markets offers is still a highly cost-effective option for businesses of any size. For small brands without a marketing strategy, farmers markets provide steady streams of potential customers. And for more established companies, they offer the opportunity to test out new products on a smaller scale without high upfront costs.

Where are the goods manufactured?

Know what you need

Get the proper permits

Stand out from the crowd

Here are some important things to consider when setting up your booth.


Booth Design

Also, Using shelves or baskets to create height and dimension can make your booth appear more abundant (and more appealing) to passerby. Customers tend to be drawn to booths that seem to have more products. As the old retail saying goes, “pile it high and watch it fly.”


You will also want to make sure to check with your local government to find out more about samples regulations, before implementing them in your booth setup. Some locations may require samples to be provided as single servings (like those served on plates, cups, toothpicks, etc.), or will have specific instructions about how to store certain types of samples (such as cut produce stored on ice).

Price to Sell

How to price your products

Don’t devalue your products

How to accept payments

All you need to accept card payments is a smartphone or tablet, and a card reader. Companies like Square, Payline, and Paypal Here, turn your phone into a mobile point of a sale, for a small fee.

Pay attention to taxes

growing brands into retail