How To Sell Your Food Product to Grocery Stores (Part 2)

Get to know your distributor

Before a store will take a chance on your product, they need to know that they’ll actually be able to get it first. Including information on distribution and availability will give your pitch a boost and will help to establish your credibility and professionalism.

Find the buyer

Now that you have the right product at the right cost and have a distribution plan in place, it’s time to start pitching.

Get ready to present

Buyers are busy. While your product might have a long list of highly beneficial ingredients and a fascinating origin story, a buyer simply doesn’t have the time to listen to a lengthy presentation. To avoid losing their interest, keep your pitch concise and hit the critical selling points of your product.

Know your product

Buyers are constantly seeing new products, all of which are claiming to be the best. If your product catches their eye, they’re going to want to know more about it, and they’re going to want to know immediately.

Be prepared to market

In-store sales are great tool that stores use to bring in customers and drive sales. And promotional periods are often thought out far in advance. While it may not be the deciding factor in ordering your product for the store, it’s a good idea to be able to answer any questions about deals for both the consumers, and the stores (such as buy-in deals and new item placements).

Finally, get ready to offer support

While offering support is not a requirement for a successful pitch, it can be a great way to signal to buyers that you are serious about selling your product. Coupons, demos, and passive samples are an easy way to increase awareness of your products and brand, and convert new shoppers.



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